RiyadhExpo2030

The most successful campaign I led was the one announcing Saudi Arabia's bid to host Expo 2030. The campaign generated over 1 billion impressions across multiple markets, including Japan, South Korea, the US, the EU, and the UK, with a frequency of 6. We also launched a separate campaign with a Chinese partner agency, generating approximately 330 million additional impressions. We tailored content to each market and distributed it across up to 7 platforms per country, except in China, where we focused on two major platforms. The campaign's success stemmed from precise targeting, strong team coordination, and thoughtful localization, ensuring the message resonated globally.