Donation Campaign for Jood’s “Ikram Al-Mawta”

Led the digital performance campaign for Jood’s “Ikram Al-Mawta” initiative, aimed at raising awareness and driving donations to support funeral and burial assistance for those in need. The campaign leveraged data-driven strategies across Google Ads, Meta, and Snapchat, with continuous optimization through Hotjar to maximize conversions and donor engagement.

The initiative achieved record-breaking results, significantly increasing monthly donations and overall revenue in 2025 compared to 2024, as reflected by the performance growth in key financial indicators.